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Green Power Leadership Awards > Awards Details > Market Development
Description
The Market Development Awards recognize individuals, companies, or other renewable energy industry leaders that have helped build the market for green power. Any party may submit nominations or provide self-nominations, and there is no limit to the number of nominations that may be submitted per party for the following four Market Development Awards:
- Best Marketing Campaign by a Green Power Supplier: To recognize an innovative marketing campaign by green power suppliers. Marketing materials and themes that are inventive and original will be recognized. Materials used across all media (print, radio, TV, Web, and collateral materials) are eligible for entry.
- Best Green Power Education Outreach Program: To recognize effective and unique outreach programs focusing on education related to green power. This award will honor work that spreads the word about the environmental benefits of green power and efforts to boost public interest in renewable energy.
- Best Marketing Campaign by a Green Power Purchaser: To recognize an outstanding promotional campaign by a purchaser of green power. This award will honor a company or organization that has purchased or generated green power and has actively promoted their use of green power internally or externally in an innovative or compelling way.
- Green Power Pioneer: To recognize cutting-edge outreach efforts by an individual for helping build the green power industry. The pioneer award will acknowledge continuous achievement, vision, and dedication to green power.
Evaluation Criteria for Best Marketing Campaign by a Green Power Supplier Award
- Scope of the marketing effort
- Novelty and originality of the approach used
- Success in generating customers
Evaluation Criteria for Best Green Power Education Outreach Program Award
- Scope of the outreach effort
- Relative impact for a mainstream audience
- Novelty and originality of the approach used
- Measurements of success
Evaluation Criteria for Best Marketing Campaign by a Green Power Purchaser Award
- Adherence to industry best practices in promoting green power (no false and misleading claims)
- Scope of the marketing effort
- Novelty and originality of the approach used
- Impact of the campaign
Evaluation Criteria for the Green Power Pioneer Award
- Efforts and achievements of an individual over time
- Contributions to building the green power market
- Dedication to and vision for renewable energy
Judging Process
An evaluation panel including representatives from CRS and national green power experts will review and evaluate the nominations received. Nominations must be accurate, complete, and must address all criteria listed in the nomination forms. Award winners will be notified by August 15, 2011.
Additional Information
For additional information on the Center for Resource Solutions, visit www.resource-solutions.org.
For questions about the Market Development Awards or to submit supporting materials, contact Beatriz Gómez at 415-561-2103 or rem [at] resource-solutions.org. |
