Agenda & Presentations

You can also download the Conference Program (PDF).

KEY Plenaries Side Events Sessions Special Events

Click on the name of the presenter to download his or her presentation as a PDF.

  SUNDAY - September 13, 2009
1:00 – 4:00

Renewable Energy 101 Pre-Conference Workshop [link]

4:30 – 6:00 Environmental Tracking Network of North America (ETNNA) In-Person Meeting
6:00 – 8:00 Opening Reception
7:00 – 9:00 Green-e Governance Board Dinner [closed]
  MONDAY - September 14, 2009 
7:30 – 8:30 Breakfast
8:30 – 9:00 Opening Session, Welcome Address
9:00 – 10:00

Executive Roundtable

  • Arthur O'Donnell, CRS
  • Mel Jones, Sterling Planet
  • Oscar Harper, Georgia Power
  • Dan Kalafatas, 3Degrees
  • Nicole Fabri, Clear Energy Brokerage & Consulting LLC
10:00 – 10:30 Networking Break
10:30 – 11:45

State of the Markets

11:45 – 12:30

Implications for Renewable Energy in Emerging Cap-and-Trade Programs

  • Chris Busch, CRS
  • Ed Holt, Ed Holt & Associates, Inc.
12:30 – 1:45 Lunch
12:30 – 1:45 Green-e PMAC/UGPAC meeting [closed]
1:45 – 3:00    Sessions

Fundamentals of Buying Renewable Energy

Customer Trends and Profiles

Utility Green Power Marketing 2.0: Evolution and Reinvention

3:00 – 3:30 Networking Break
3:30 – 4:45 Sessions

Green Power Marketing Costs and Transparency: Finding the Right Balance

  • Barry Friedman, NREL
  • Adam Capage, 3Degrees
  • Thor Hinckley, Portland General Electric
  • Laura Bickel, Massachusetts Department of Public Utilities
  • David Wright, Ecology Center

Compliance and Voluntary Markets

4:45 – 5:30 

Fundamentals of Markets and Trading

State Leadership in Green Power Markets

5:30 – 6:30 Pre-Banquet Reception
6:30 – 9:00 Green Power Leadership Awards Banquet
  TUESDAY - September 15, 2009
7:30 – 8:30 Breakfast
8:30 – 9:45 Sessions

Fundamentals of Marketing and Claims

Regulation Update: State and Federal RPS, Feed-in Tariffs and More

9:45 – 10:15 Networking Break
10:15 – 11:30 Sessions

Messaging and How To Increase Sales

Trading Mechanisms

11:30 – 12:15

Carbon Offsets, Renewable Energy and Additionality

12:15 – 1:30 Lunch
Introduction to Green-e Marketplace
1:30 – 2:45 Sessions

Media and Perception

2:45 – 3:15 Networking Break
3:15 – 4:30 Sessions

New Utility Initiatives

Messaging For Purchasers

4:30 – 5:15 Sessions

Fundamentals of Utilities: Green Pricing Programs

  • Alma Evans, Santee Cooper
  • Bob Long, Palmetto Clean Energy
  • Marty Myers, Georgia Electric Membership Corporation (Georgia EMC)
  • Tess Barton, Community Energy

New Drivers of Renewable Energy

8:00 – Midnight Sterling Planet Reception at the Georgia Aquarium [offsite] [link]
  WEDNESDAY - September 16, 2009
7:30 – 8:30 Breakfast
8:30 – 9:15 Sessions

Fundamentals of Policy

Financing and Developing New Renewables in the Voluntary Market

9:15 – 9:30 Networking Break
9:30 – 10:30  Sessions

Legal and Regulatory Issues in Marketing Claims

Procurement: RECs vs. Energy

10:30 – 11:00 Networking Break
11:00 – 12:00

The Last Word: A Call to Action

  • Arthur O'Donnell, CRS
  • Gabe Petlin, 3Degrees
1:00 – 3:00 Post-Conference: World of Coca-Cola VIP Tour [offsite] [link]