Agenda & Presentations
You can also download the Conference Program (PDF).
|TUESDAY – November 15, 2011|
|8:00am – 5:30pm||New Energy Capital Summit (NECS)
NECS is dedicated to bringing renewable energy public and private financing together with the businesses, utilities, government and regulatory agencies in order to identify key resources in moving alternative energy initiatives into the forefront of the energy marketplace for consumers and businesses alike. Please note, this conference and its fees are separate from the REM Conference.
|6:00pm – 8:00pm||Opening Reception –
Sponsored by NextEra Energy Resources
|7:00pm – 9:00pm||Green-e Governance Board Dinner [closed]
|WEDNESDAY – November 16, 2011|
|8:00am – 9:15am||Pre-Conference Workshop: Renewable Energy 101
An introduction to renewable energy, renewable energy certificates (RECs), and creating credible markets. Perfect for newcomers to the industry or participants that are looking for a refresher. Please note that separate registration is required.
• Session Moderator: Rachael Terada, Center for Resource Solutions (CRS)
• Matt Clouse, US Environmental Protection Agency (EPA)
• Jenny Heeter, National Renewable Energy Laboratory (NREL)
|9:30am – 10:00am||Opening Session Keynote
|10:00am – 11:00am||Power Table
Top executives and major players discuss creating a new community and redefining the renewable energy marketplace.
• Session Moderator: Jennifer Martin, CRS
• Blaine Collison, US EPA
• Dian Grueneich, Morrison Foerster
• Bill Layne, Sacramento Municipal Utility District (SMUD)
• Dr. Paul R. MacGregor, Nexant
• Bob Valair, Staples
|11:00am – 11:15am||Networking Break|
|11:15am – 12:15pm||Making the Business Case for Green Power
Why green power makes sense for businesses. What messages work to move the decision to purchase into the right hands.
• Session Moderator: Michel Di Capua, Bloomberg New Energy Finance
• Cindy Drucker, SC Johnson
• Ellen Feeney, WhiteWave Foods Co.
• Jeff Mendelsohn, New Leaf Paper
Fundamentals of Successful Utility Green Pricing Programs
|12:15pm – 1:45pm||Green Power Leadership Awards Banquet and Luncheon
Hosted by the US Environmental Protection Agency (EPA), the US Department of Energy (DOE), and the Center for Resource Solutions (CRS). A celebration of leading green power purchasers, green power suppliers, and organizations and individuals for advancing green power markets.
|2:00pm – 3:00pm||Case Studies in Community Power
Case studies Community Choice Aggregation and other innovative approaches to community-based renewables. Cities and counties are breaking off from their utilities in order to form community power companies that can source a greener mix of electricity, while keeping more money locally for clean energy.
• Session Moderator: Danielle Murray, SF Environment
• Alden Hathaway, Sterling Planet
• Clay Koplin, Cordova Electric Cooperative
• Shawn Marshall, Marin Energy Authority
• Charles Sheehan, San Francisco Public Utilities Commission
On-site Renewables versus RECs
|3:00pm – 3:15pm||Networking Break|
|3:15pm – 4:15pm||State of the Markets
An inside look at the state of voluntary renewable energy markets and state renewable portfolio standards. Projections of where these markets are headed.
• Session Moderator: Karl Rábago, Austin Energy
• Lori Bird, NREL
• Ryan Wiser, Lawrence Berkeley National Laboratory (LBNL)
|4:15pm – 4:30pm||Networking Break|
|4:30pm – 5:30pm||Purchaser Recognition Programs
Learn about existing and upcoming recognition programs such as Green-e Marketplace, EPA's Green Power Partnership, Windmade, and B Corporation.
• Session Moderator: Dermot Hikisch, B Corporation
• Robyn Beavers, Vestas
• Blaine Collison, U.S. EPA
• Brendan Cook, CRS
Financial Reforms and Regulation of REC Markets
|6:00pm – 8:00pm||Green Power Leadership Awards Reception
Sponsored by the Renewable Energy Markets Association (REMA).
|THURSDAY – November 17, 2011|
|8:15am – 9:15am||Coffee with Green-e Energy
We invite all Green-e Energy participants and companies interested in the program to mix and mingle with one another and Green-e staff. Curious as to what all the fun will be? Stop by if you're interested in learning more about the Green-e Energy program.
|9:15am – 10:15am||Green Marketing: Social Media
Using social media to generate more sales. What works and what doesn't in the renewable energy industry.
• Thomas Dinkel, SunReports
• Sherren Harter, Green Mountain Energy Company
• Kathryn West, Sterling Planet
Green Marketing: Customer Trends and Profiles
Voluntary and Compliance Renewable Energy Markets
|10:15am – 11:00am||Networking Break & Electric Vehicle Display|
|11:00am – 12:00pm||The Nexus between Electric Vehicles (EVs) and Renewable Energy
How is the current generation of EV manufacturers and charging stations taking advantage of the availability of renewable energy to provide drivers with an emissions-free driving experience? Opportunities for utilities and REC marketers.
• Session Moderator: Max Baumhefner, Natural Resources Defense Council (NRDC)
• Sherren Harter, Green Mountain Energy Company
• Klaus Heller, BMW Technology Office USA
• Karl Rábago, Austin Energy
Fundamentals of Markets and Trading
|12:00pm – 1:30pm||Lunch
Introduction to Green-e Marketplace Lunch
|1:30pm – 2:30pm||It Ain't About Awareness: Marketing Renewable Energy to Mainstream Consumers
Ask any American this: "If you were President of the United States for a day and you could only support one form of energy what would you support?" Their number one answer by far would be solar. Test out lots of different green claims, from "not tested on animals" to "all natural ingredients" to "made with renewable energy," and you'll find in some categories "made with renewable energy" comes out on top. But confusion abounds, and cost and performance are very real problems in terms of leveraging renewables for marketing good. Suzanne Shelton, CEO of one of the country's leading ad agencies at moving mainstream consumers to make sustainable choices, will share insights from her firm's quarterly polling of Americans, lay out the challenges and opportunities to mainstreaming the industry and give specific recommendations on how to market and message renewable energy claims to mainstream Americans and get results.
• Suzanne Shelton, Shelton Group
|2:30pm – 3:00pm||Networking Break|
|3:00pm – 4:00pm||International Voluntary Renewable Energy Buyers
How to maintain voluntary renewable energy purchase integrity in different markets.
• Session Moderator: Franziska Sinner, CRS
• Jared Braslawsky, RECS International
• Richard Crowther, The Coca-Cola Company
• Claes Hedenström, Vattenfall AB/RECS International
Utility Green Pricing Programs: Exceeding Your Customers' Expectations
|4:00pm – 4:15pm||Networking Break|
|4:15pm – 5:15pm||GHG Accounting and Voluntary Renewable Energy Purchases
Facilitated discussion on policies about how renewable energy, RECs, and carbon offsets are treated in greenhouse gas (GHG) Inventory Systems. How to leverage GHG accounting requirements for REC sales.
• Session Moderator: Matt Clouse, U.S. EPA
• Peggy Foran, The Climate Registry
• Ian McGowan, 3Degrees
• Mary Sotos, WRI
LEED and Green Building: Buildings and Renewable Energy
In Search of Sign-ups: How Utilities and Electric Service Providers Drive New Sales with New and Old Media
|FRIDAY – November 18, 2011|
|8:30am – 9:30am||California Markets for Carbon and Renewables
California is leading the country with AB32 and an aggressive RPS. A facilitated roundtable discussion about markets for carbon and renewables in California.
• Session Moderator: Dan Kalafatas, 3Degrees
• Gary Gero, Climate Action Reserve
• California Air Resources Board (invited)
• California Energy Commission (invited)
|9:30am – 9:45am||Networking Break|
|9:45am – 10:45am||Green Marketing: Design Principles
Graphic design and marketing. Hear from design professionals on crafting marketing materials for different types of customers.
• Session Moderator: Jeff Swenerton, CRS
• Brian Dougherty, Celery Design Collaborative
An Update on Biomass Eligibility in Renewable Energy Markets
Utility Roundtable: Lessons Learned
|10:45am – 11:00am||Networking Break|
|11:00am – 12:00pm||Scaling Up Solar
Case studies on aggregation and solar communities, and a look at next generation procurement models.
• Session Moderator: Blair Swezey, SunPower
• Adam Boucher, Adam Capital
• Meg Denney, Community Energy
• Ben Foster, Optony
• Joy Hughes, Solar Gardens Institute
FTC Green Guides: Marketing Claims and Legal Issues
|1:30pm – 4:00pm||Post-Conference: Executive Session [closed]|
|1:30pm – 4:30pm||Post-Conference: Environmental Epicenter Tour [offsite] |
There's no better place to get an exciting first-hand look at pioneering innovators in sustainability than San Francisco, the nation's environmental epicenter. On this engaging and entertaining adventure through the hub of one of the nation's greenest metropolitan areas, guests will travel buy trolley to the Oceanside Wastewater Treatment Plant and take a hard hat tour of the facilities including the biogas power generators. We’ll then hop back on the trolley and travel to the Sunset Reservoir, a solar array smack dab in an urban neighborhood! The tour will continue with visits to other San Francisco landmarks including the Golden Gate Bridge.
|Agenda and panel lineup is subject to change.|