REM 2011

Agenda & Presentations

You can also download the Conference Program (PDF).

  TUESDAY – November 15, 2011
8:00am – 5:30pm New Energy Capital Summit (NECS)
NECS is dedicated to bringing renewable energy public and private financing together with the businesses, utilities, government and regulatory agencies in order to identify key resources in moving alternative energy initiatives into the forefront of the energy marketplace for consumers and businesses alike. Please note, this conference and its fees are separate from the REM Conference.
6:00pm – 8:00pm Opening Reception –
Sponsored by NextEra Energy Resources
7:00pm – 9:00pm Green-e Governance Board Dinner [closed]
  WEDNESDAY – November 16, 2011 
8:00am – 9:15am Pre-Conference Workshop: Renewable Energy 101
An introduction to renewable energy, renewable energy certificates (RECs), and creating credible markets. Perfect for newcomers to the industry or participants that are looking for a refresher. Please note that separate registration is required.
Session Moderator: Rachael Terada, Center for Resource Solutions (CRS)
Matt Clouse, US Environmental Protection Agency (EPA)
Jenny Heeter, National Renewable Energy Laboratory (NREL)
9:30am – 10:00am Opening Session Keynote
10:00am – 11:00am Power Table
Top executives and major players discuss creating a new community and redefining the renewable energy marketplace.
• Session Moderator: Jennifer Martin, CRS
• Blaine Collison, US EPA
• Dian Grueneich, Morrison Foerster
• Bill Layne, Sacramento Municipal Utility District (SMUD)
• Dr. Paul R. MacGregor, Nexant
• Bob Valair, Staples
11:00am – 11:15am Networking Break
11:15am – 12:15pm Making the Business Case for Green Power
Why green power makes sense for businesses. What messages work to move the decision to purchase into the right hands.
Session Moderator: Michel Di Capua, Bloomberg New Energy Finance
• Cindy Drucker, SC Johnson
• Ellen Feeney, WhiteWave Foods Co.
• Jeff Mendelsohn, New Leaf Paper

Fundamentals of Successful Utility Green Pricing Programs
How to build a successful utility green pricing program. Learn the basics from two utilities in NREL's Top 10 Utility Green Pricing Programs.
Andrea Hart, City of Palo Alto
Rhonda Rasmussen, Pacificorp

12:15pm – 1:45pm Green Power Leadership Awards Banquet and Luncheon
Hosted by the US Environmental Protection Agency (EPA), the US Department of Energy (DOE), and the Center for Resource Solutions (CRS). A celebration of leading green power purchasers, green power suppliers, and organizations and individuals for advancing green power markets.
2:00pm – 3:00pm Case Studies in Community Power
Case studies Community Choice Aggregation and other innovative approaches to community-based renewables. Cities and counties are breaking off from their utilities in order to form community power companies that can source a greener mix of electricity, while keeping more money locally for clean energy.
Session Moderator: Danielle Murray, SF Environment
• Alden Hathaway, Sterling Planet
Clay Koplin, Cordova Electric Cooperative
• Shawn Marshall, Marin Energy Authority
Charles Sheehan, San Francisco Public Utilities Commission

On-site Renewables versus RECs
Is it an either/or question or is the answer a mixture of both? This panel will present case studies from companies that have chosen to install renewable energy on-site as well as purchasing RECs. An exploration as to why the decision to use both means is discussed as well as messaging and customer perceptions.
Session Moderator: Kathy Loftus, Whole Foods
Robert Boller, Jackson Family Wines
Marty Sedler, Intel

3:00pm – 3:15pm Networking Break
3:15pm – 4:15pm State of the Markets
An inside look at the state of voluntary renewable energy markets and state renewable portfolio standards. Projections of where these markets are headed.
Session Moderator: Karl Rábago, Austin Energy
Lori Bird, NREL
Ryan Wiser, Lawrence Berkeley National Laboratory (LBNL)
4:15pm – 4:30pm Networking Break
4:30pm – 5:30pm Purchaser Recognition Programs
Learn about existing and upcoming recognition programs such as Green-e Marketplace, EPA's Green Power Partnership, Windmade, and B Corporation.
• Session Moderator: Dermot Hikisch, B Corporation
Robyn Beavers, Vestas
Blaine Collison, U.S. EPA
Brendan Cook, CRS

Financial Reforms and Regulation of REC Markets
Dodd Frank Wall Street Reform and Consumer Protection Act. Discussions on definitions of financial and non-financial commodities, implications on the market.
Session Moderator: Steve Mickelsen, 3Degrees
• Philip Tendler, Pillsbury Winthrop Shaw Pittman
• Jeremy Weinstein, Law Offices of Jeremy D. Weinstein

MTCE Credit Disclaimer: The Center for Resource Solutions certifies that an application is pending for approval for 1 MCLE credit hour by the State Bar of California.

6:00pm – 8:00pm Green Power Leadership Awards Reception
Sponsored by the Renewable Energy Markets Association (REMA).
  THURSDAY – November 17, 2011
8:15am – 9:15am Coffee with Green-e Energy
We invite all Green-e Energy participants and companies interested in the program to mix and mingle with one another and Green-e staff. Curious as to what all the fun will be? Stop by if you're interested in learning more about the Green-e Energy program.
9:15am – 10:15am Green Marketing: Social Media
Using social media to generate more sales. What works and what doesn't in the renewable energy industry.
Thomas Dinkel, SunReports
Sherren Harter, Green Mountain Energy Company
Kathryn West, Sterling Planet

Green Marketing: Customer Trends and Profiles
An overview of today's green power customers. Trends on consumer perceptions of renewable energy and climate change.
Gwynne Rogers, NMI

Voluntary and Compliance Renewable Energy Markets
An overview of market trends, drivers, barriers, and impacts. Case studies on solar RECs (SRECs) in the Mid-Atlantic, compliance markets in the Midwest, and the national voluntary market for renewable energy.
Session Moderator: Jomo Thorne, PG&E
Lori Bird, NREL
Ryan Cook, Clear Energy
Rachael Terada, CRS

10:15am – 11:00am Networking Break & Electric Vehicle Display
11:00am – 12:00pm The Nexus between Electric Vehicles (EVs) and Renewable Energy
How is the current generation of EV manufacturers and charging stations taking advantage of the availability of renewable energy to provide drivers with an emissions-free driving experience? Opportunities for utilities and REC marketers.
• Session Moderator: Max Baumhefner, Natural Resources Defense Council (NRDC)
Sherren Harter, Green Mountain Energy Company
Klaus Heller, BMW Technology Office USA
Karl Rábago, Austin Energy

Fundamentals of Markets and Trading
An overview of REC markets, trading, contracts, and legal issues. Best practices and effective negotiation techniques. Learn how to build a relationship, close a deal and leave both parties happy. Contract with confidence.
Erin Eckenrod, EDP Renewables North America (Horizon Wind Energy)
Andrew Kolchins, Evolution Markets

12:00pm – 1:30pm Lunch

Introduction to Green-e Marketplace Lunch
Join us for lunch as we provide an introduction to our Green-e Marketplace program which provides forward-thinking organizations with the nationally recognized Green-e logo they can use to communicate their commitment to renewable energy to their customers, businesses and shareholders.

1:30pm – 2:30pm It Ain't About Awareness: Marketing Renewable Energy to Mainstream Consumers
Ask any American this: "If you were President of the United States for a day and you could only support one form of energy what would you support?" Their number one answer by far would be solar. Test out lots of different green claims, from "not tested on animals" to "all natural ingredients" to "made with renewable energy," and you'll find in some categories "made with renewable energy" comes out on top. But confusion abounds, and cost and performance are very real problems in terms of leveraging renewables for marketing good. Suzanne Shelton, CEO of one of the country's leading ad agencies at moving mainstream consumers to make sustainable choices, will share insights from her firm's quarterly polling of Americans, lay out the challenges and opportunities to mainstreaming the industry and give specific recommendations on how to market and message renewable energy claims to mainstream Americans and get results.
• Suzanne Shelton, Shelton Group
2:30pm – 3:00pm Networking Break
3:00pm – 4:00pm International Voluntary Renewable Energy Buyers
How to maintain voluntary renewable energy purchase integrity in different markets.
Session Moderator: Franziska Sinner, CRS
Jared Braslawsky, RECS International
• Richard Crowther, The Coca-Cola Company
Claes Hedenström, Vattenfall AB/RECS International

Utility Green Pricing Programs: Exceeding Your Customers' Expectations
Case studies on using inbound communications such as call centers and websites to maintain and grow utility green pricing programs.
• Session Moderator: Wade Hughes, SMUD
Stasia Brownell, 3Degrees
Chris Drake, Avista
Tyler O'Farrell, Puget Sound Energy

4:00pm – 4:15pm Networking Break
4:15pm – 5:15pm GHG Accounting and Voluntary Renewable Energy Purchases
Facilitated discussion on policies about how renewable energy, RECs, and carbon offsets are treated in greenhouse gas (GHG) Inventory Systems. How to leverage GHG accounting requirements for REC sales.
• Session Moderator: Matt Clouse, U.S. EPA
Peggy Foran, The Climate Registry
Ian McGowan, 3Degrees
Mary Sotos, WRI

LEED and Green Building: Buildings and Renewable Energy
Updates to LEED's green power point and green building market growth opportunities.
Session Moderator: Bob Maddox, Sterling Planet
Veronica Harris, Community Energy
• Megan White, Webcor Builders

In Search of Sign-ups: How Utilities and Electric Service Providers Drive New Sales with New and Old Media
Increasing sales for renewable electricity through contests and comprehensive marketing campaigns, including radio, print, direct mail, road signs and more. Refining your pitch to consumers.
• Session Moderator: Dennis Mullan, DTE Energy
Geoff Bastian, 3Degrees
Heather Mulligan, Puget Sound Energy
Gary Skulnik, Clean Currents

  FRIDAY – November 18, 2011
8:30am – 9:30am California Markets for Carbon and Renewables
California is leading the country with AB32 and an aggressive RPS. A facilitated roundtable discussion about markets for carbon and renewables in California.
• Session Moderator: Dan Kalafatas, 3Degrees
• Gary Gero, Climate Action Reserve
• California Air Resources Board (invited)
• California Energy Commission (invited)
9:30am – 9:45am Networking Break
9:45am – 10:45am Green Marketing: Design Principles
Graphic design and marketing. Hear from design professionals on crafting marketing materials for different types of customers.
Session Moderator: Jeff Swenerton, CRS
Brian Dougherty, Celery Design Collaborative

An Update on Biomass Eligibility in Renewable Energy Markets
New studies on the carbon impact of biomass generation and changes to state RPS eligibility present an uncertain outlook for biomass as a fuel source. The role of sustainability, life cycle analysis, carbon balancing and new technologies in waste-to-energy generation.
Session Moderator: Megan Decker, Renewable Northwest Project
Matt Gedney, Unicoi Energy Services
Fred Isleib, Nexant

Utility Roundtable: Lessons Learned
Discussion with a panel of experts about different situations utilities face. Procurement issues and lessons learned. Using specific renewable resources for both RPS and voluntary programs. Renewables for ratepayers versus green pricing programs.
• Session Moderator: Ed Holt, Ed Holt & Associates
• Joyce Kinnear, City of Palo Alto Utilities
• Steve Mudd, Xcel Energy
• Larry Owens, Silicon Valley Power
• Jenny Wright, Tennessee Valley Authority (TVA)

10:45am – 11:00am Networking Break
11:00am – 12:00pm Scaling Up Solar
Case studies on aggregation and solar communities, and a look at next generation procurement models.
• Session Moderator: Blair Swezey, SunPower
• Adam Boucher, Adam Capital
Meg Denney, Community Energy
Ben Foster, Optony
Joy Hughes, Solar Gardens Institute

FTC Green Guides: Marketing Claims and Legal Issues
The future of marketing renewable energy, carbon offsets and consumer products under the Federal Trade Commission (FTC) Green Guides. Whether you are a generator, seller or purchaser, the FTC Green Guides will impact your business.
• Session Moderator: Robin Quarrier, CRS
Jay Carlis, Community Energy / REMA
• Sarah Smith, Green Mountain Energy Company

MTCE Credit Disclaimer: The Center for Resource Solutions certifies that an application is pending for approval for 1 MCLE credit hour by the State Bar of California.

1:30pm – 4:00pm Post-Conference: Executive Session [closed]
1:30pm – 4:30pm Post-Conference: Environmental Epicenter Tour [offsite]
There's no better place to get an exciting first-hand look at pioneering innovators in sustainability than San Francisco, the nation's environmental epicenter. On this engaging and entertaining adventure through the hub of one of the nation's greenest metropolitan areas, guests will travel buy trolley to the Oceanside Wastewater Treatment Plant and take a hard hat tour of the facilities including the biogas power generators. We’ll then hop back on the trolley and travel to the Sunset Reservoir, a solar array smack dab in an urban neighborhood! The tour will continue with visits to other San Francisco landmarks including the Golden Gate Bridge.
Agenda and panel lineup is subject to change.