Agenda & Presentations
You can also download the Conference Program (PDF).
Download the Presentations. Click on the name of the presenter to download his or her presentation as a PDF.
|TUESDAY - October 19, 2010|
|6:00pm – 8:00pm||Opening Reception|
|7:00pm – 9:00pm||Green-e Governance Board Dinner [closed]|
|WEDNESDAY - October 20, 2010|
|8:00 – 9:15||Pre-Conference: Renewable Energy 101
An introduction to renewable energy, renewable energy certificates (RECs), and creating credible markets.
• Session Moderator: Jennifer Martin, Center for Resource Solutions (CRS)
• Blaine Collison, US Environmental Protection Agency
• Lori Bird, National Renewable Energy Laboratory (NREL)
|9:30 – 10:00||Opening Session Keynote
Deputy Assistant Administrator for the Office of Air and Radiation U.S. Environmental Protection Agency
Elizabeth Craig is the Deputy Assistant Administrator for the Office of Air and Radiation (OAR) in the U.S. Environmental Protection Agency. With employees in offices and laboratories around the country, OAR is one of EPA's largest offices and completes over 70 percent of the Agency's regulations each year, in addition to conducting numerous voluntary programs such as Energy Star and Indoor Air Quality.
|10:00 – 11:00||Power Table
Top executives and major players discuss creating a new community and redefining the renewable energy marketplace.
• Session Moderator: Arthur O'Donnell, CRS
• Kathy Loftus, Whole Foods Market
• John Savage, Oregon Public Utilities Commission
• Jim Piro, Portland General Electric
• Pat Reiten, PacifiCorp
• Rick Anderson, NextEra
|11:00 – 11:30||Networking Break|
|11:30 – 12:30||State of the Markets
An inside look at the state of voluntary renewable energy markets and state renewable portfolio standards. Projections of where these markets are headed.
• Session Moderator: Jennifer Martin, CRS
• Lori Bird, NREL
• Karl Rabago, Austin Energy
• Ryan Wiser, Lawrence Berkeley National Laboratory (LBNL)
|12:30 – 1:45||Lunch
Green-e Marketplace Lunch—Introduction to re:print [side event]
Join fellow printers, paper manufacturers, designers, and renewable energy marketers as we provide an introduction to our Green-e Marketplace re:print program, a new renewable energy program that allows organizations to minimize their printing footprint by sourcing both their paper and printing through Green-e Marketplace certified printers and paper manufacturers.
Green-e PMAC/UGPAC Meeting [closed]
Annual in-person meeting for members of the Power Marketers Advisory Committee and Utility Green Pricing Advisory Committee. Open to participants in Green-e Energy.
|1:45 – 2:45||Renewable Energy Regulation Update
The latest developments for state and federal renewable portfolio standards, feed-in tariffs, and solar carve-outs.
• Session Moderator: Ian McGowan, 3Degrees
• Jay Carlis, Community Energy
• Adam Browning, Vote Solar
• Joyce McLaren, NREL
|2:45 – 3:00||Networking Break|
|3:00 – 4:00||Making the Business Case for Green Power
Presented in partnership with the Association of Climate Change Officers (ACCO)
Why green power makes sense for businesses. Purchasing RECs versus generating renewable energy on-site.
• Session Moderator: Daniel Kreeger, ACCO
• Jenna Goodward, World Resources Institute
• Cheri Chastain, Sierra Nevada
• Noelle Studer-Spevak, Portland State University
Maintaining and Growing Utility Green Power Programs
|4:00 – 4:30||Networking Break|
|4:30 – 5:30||Marketing and Messaging that Works
Case studies on messaging and marketing strategies that help to increase renewable energy sales. Discussions and presentations about the interplay of media and perception as well as using social media tools.
• Session Moderator: Alex Pennock, CRS
• Jonathan Edwards, SmartPower
• Kat West, Sterling Planet
REC Price Transparency
|5:30 – 6:30||Pre-Banquet Reception|
|6:30 – 9:00||Green Power Leadership Awards Banquet
Hosted by the US Environmental Protection Agency (EPA), the US Department of Energy (DOE), and the Center for Resource Solutions (CRS). A celebration of leading green power purchasers, green power suppliers, and organizations and individuals for advancing green power markets.
|THURSDAY - October 21, 2010|
|7:30 – 8:30||Breakfast|
|8:30 – 9:30||Customer Trends and Profiles
An overview of today's green power customers. Trends on consumer perceptions of renewable energy and climate change.
• Session Moderator: Lyn Rosoff, SmartPower
• Rachel Fagan, Green Mountain Energy Company
• Aleana Reeves, E Source
• Gwynne Rogers, Natural Marketing Institute
Balancing RPS and Utility Green Pricing Program Commitments
Fundamentals of Marketing and Claims
|9:30 – 9:45||Networking Break|
|9:45 – 10:45||Messaging for Purchasers
Case studies of how buyers market their renewable energy purchase.
• Session Moderator: Gwynne Rogers, Natural Marketing Institute
• Cassandra Jackson, The Joinery
• Marty Sedler, Intel Corporation
• Laura Thompson, Sappi Paper
Energy Efficiency—The Next Green Thing
|10:45 – 11:15||Networking Break|
|11:15 – 12:15||Community-Based Programs
Case studies of Mayors and communities that are implementing city-wide challenges for renewable energy. What works and how RECs can play a part.
• Session Moderator: Allison Dennis, U.S. Environmental Protection Agency (EPA)
• Rick Anderson, NextEra
• Joanna Colby, Green Mountain Energy Company
• Peter Brandom, City of Hillsboro
Renewable Energy Markets: Interaction with Carbon Offsets
Implications of the Interstate Commerce Clause for State RPS Laws
|12:15 – 1:30||Lunch|
|12:15 – 3:45||RPS Collaborative Lunch and Workshop [closed]|
|1:30 – 2:30||College Commitments to Renewable Energy
How universities are leading the way for renewables and future generations. Case studies on campaigns targeted towards students and college campuses.
• Session Moderator: Blaine Collison, U.S. EPA
• Laurence Blake, Southern Oregon University
• Scott Morgan, Evergreen State University
• Anthony Amato, Eastern Research Group, Inc.
Fundamentals of Markets and Trading
|2:30 – 2:45||Networking Break|
|2:45 – 3:45||Climate Policy Update: Federal, Regional and State
An overview of the latest on federal, regional and state greenhouse gas cap-and-trade legislation, including the Western Climate Initiative and California.
• Session Moderator: Chris Busch, CRS
• Jeff Deyette, Union of Concerned Scientists
• Bill Drumheller, Oregon Department of Energy
• Rob Harmon, Bonneville Environmental Foundation
|3:45 – 4:15||Networking Break|
|4:15 – 5:15||New Utility Products
Case studies on carbon products and other new offerings from electric and gas utilities.
• Session Moderator: Molly Hoyt, Pacific Gas and Electric
• Alden Hathaway, Sterling Planet
• Brian Harney, Northwest Natural
• Christine Smith, Duke Energy
New Finance Models
|6:00 – 9:30||EarthEra Presents: A Night at the Museum [offsite reception]
Join us for a reception at the Oregon Museum of Science and Industry (OMSI), sponsored by our host sponsor, EarthEra. [directions]
|FRIDAY - October 22, 2010|
|7:30 am–8:30 am||Breakfast|
|8:30 – 9:30||Assessing Your GHG Footprint and Identifying Solutions
Presented in partnership with ACCO
Case studies and policies about how renewable energy and RECs are treated in GHG Inventory Systems. How to leverage GHG accounting requirements for REC sales.
• Session Moderator: Matt Clouse, U.S. EPA
• Laura Lambert, Weaver LLP
• John Sottong, U.S. EPA Climate Leaders
• Tauna Szymanski, Hunton & Williams
Integrating Renewable Energy Into the Grid
Scaling Up Solar
|9:30 – 10:00||Networking Break|
|10:00 – 10:45||Messaging for Utilities
Case studies on successful messaging for utilities with green-pricing programs.
• Session Moderator: Joanna Colby, Green Mountain Energy Company
• Elisabeth Thomson, Dominion Virginia Power
• Robert Heinrich, Data Marketing, Inc.
Voluntary and Compliance Renewable Energy Markets
|10:45 – 11:00||Networking Break|
|11:00 – 12:00||Market Growth Opportunities
Tapping into new avenues for renewable energy sales, including LEED requirements and GHG disclosure requirements for federal agencies.
• Session Moderator: Robert Maddox, Sterling Planet
• Jenny Sumner, NREL
• Kevin Prince, SunPower Corporation
|12:00 – 1:00||Post-Conference: Executive Session Lunch [closed]|
|1:00 – 4:00||Post-Conference: Executive Session [closed]|
|11:00am – 5:30 pm||Post-Conference: Wine, Wind, and the Solar Highway [offsite]
Half-day wine-tasting tour includes visiting and tastings at three local wineries, a gourmet box lunch, a visit to the Solar Highway, and a ride on the 100% biodiesel ecoShuttle.
|Agenda and panel lineup is subject to change.|