Agenda & Presentations

You can also download the Conference Program (PDF).

Download the Presentations. Click on the name of the presenter to download his or her presentation as a PDF.

  TUESDAY - October 19, 2010
6:00pm – 8:00pm Opening Reception
7:00pm – 9:00pm Green-e Governance Board Dinner [closed]
  WEDNESDAY - October 20, 2010 
7:30 –9:30 Breakfast
8:00 – 9:15 Pre-Conference: Renewable Energy 101
An introduction to renewable energy, renewable energy certificates (RECs), and creating credible markets.
• Session Moderator: Jennifer Martin, Center for Resource Solutions (CRS)
Blaine Collison, US Environmental Protection Agency
Lori Bird, National Renewable Energy Laboratory (NREL)
9:30 – 10:00 Opening Session Keynote
Elizabeth Craig
Deputy Assistant Administrator for the Office of Air and Radiation U.S. Environmental Protection Agency

Elizabeth Craig is the Deputy Assistant Administrator for the Office of Air and Radiation (OAR) in the U.S. Environmental Protection Agency. With employees in offices and laboratories around the country, OAR is one of EPA's largest offices and completes over 70 percent of the Agency's regulations each year, in addition to conducting numerous voluntary programs such as Energy Star and Indoor Air Quality.
10:00 – 11:00 Power Table
Top executives and major players discuss creating a new community and redefining the renewable energy marketplace.
• Session Moderator: Arthur O'Donnell, CRS
• Kathy Loftus, Whole Foods Market
• John Savage, Oregon Public Utilities Commission
• Jim Piro, Portland General Electric
• Pat Reiten, PacifiCorp
• Rick Anderson, NextEra
11:00 – 11:30 Networking Break
11:30 – 12:30 State of the Markets
An inside look at the state of voluntary renewable energy markets and state renewable portfolio standards. Projections of where these markets are headed.
• Session Moderator: Jennifer Martin, CRS
Lori Bird, NREL
Karl Rabago, Austin Energy
Ryan Wiser, Lawrence Berkeley National Laboratory (LBNL)
12:30 – 1:45 Lunch

Green-e Marketplace Lunch—Introduction to re:print [side event]
Join fellow printers, paper manufacturers, designers, and renewable energy marketers as we provide an introduction to our Green-e Marketplace re:print program, a new renewable energy program that allows organizations to minimize their printing footprint by sourcing both their paper and printing through Green-e Marketplace certified printers and paper manufacturers.

Green-e PMAC/UGPAC Meeting [closed]
Annual in-person meeting for members of the Power Marketers Advisory Committee and Utility Green Pricing Advisory Committee. Open to participants in Green-e Energy.
1:45 – 2:45 Renewable Energy Regulation Update
The latest developments for state and federal renewable portfolio standards, feed-in tariffs, and solar carve-outs.
• Session Moderator: Ian McGowan, 3Degrees
Jay Carlis, Community Energy
Adam Browning, Vote Solar
Joyce McLaren, NREL

Basics of Buying Green Power
Best practices for buying green power for your home or business.
• Session Moderator: Orrin Cook, CRS
Tess Barton, Community Energy

2:45 – 3:00 Networking Break
3:00 – 4:00 Making the Business Case for Green Power
Presented in partnership with the Association of Climate Change Officers (ACCO)
Why green power makes sense for businesses. Purchasing RECs versus generating renewable energy on-site.
• Session Moderator: Daniel Kreeger, ACCO
Jenna Goodward, World Resources Institute
Cheri Chastain, Sierra Nevada
• Noelle Studer-Spevak, Portland State University

Maintaining and Growing Utility Green Power Programs
Case studies on how to go beyond the basics to market, build and maintain a successful utility green pricing program.
• Session Moderator: Dan Lieberman, 3Degrees
Josh Halley, Green Mountain Energy Company
Heather Mulligan, Puget Sound Energy
Thor Hinckley, Portland General Electric

4:00 – 4:30 Networking Break
4:30 – 5:30 Marketing and Messaging that Works
Case studies on messaging and marketing strategies that help to increase renewable energy sales. Discussions and presentations about the interplay of media and perception as well as using social media tools.
• Session Moderator: Alex Pennock, CRS
Jonathan Edwards, SmartPower
Kat West, Sterling Planet

REC Price Transparency
and Transaction Data Access

Presented in partnership with the RPS Collaborative
Is a more open exchange possible and whom would it benefit? What buyers need and how they obtain it.
• Session Moderator: Michel Di Capua, Bloomberg New Energy Finance
Lars Kvale, APX, Inc.
Jaclynn Lukach, PJM GATS
Peter Toomey, Iberdrola Renewables

5:30 – 6:30 Pre-Banquet Reception
6:30 – 9:00 Green Power Leadership Awards Banquet
Hosted by the US Environmental Protection Agency (EPA), the US Department of Energy (DOE), and the Center for Resource Solutions (CRS). A celebration of leading green power purchasers, green power suppliers, and organizations and individuals for advancing green power markets.
  THURSDAY - October 21, 2010
7:30 – 8:30 Breakfast
8:30 – 9:30 Customer Trends and Profiles
An overview of today's green power customers. Trends on consumer perceptions of renewable energy and climate change.
• Session Moderator: Lyn Rosoff, SmartPower
Rachel Fagan, Green Mountain Energy Company
Aleana Reeves, E Source
Gwynne Rogers, Natural Marketing Institute

Balancing RPS and Utility Green Pricing Program Commitments
Insights, opportunities and challenges for utilities that operate a voluntary green power program in a state that also has a renewable portfolio standard.
• Session Moderator: Steve Mudd, Xcel Energy
Doris Abravanel, Snohomish Public Utility District
Paul Alvarez, MetaVu
Jay McCall, 3Degrees Inc.

Fundamentals of Marketing and Claims
The basics of marketing renewable energy and making safe claims about sales and purchases, plus an update on pending changes to the Federal Trade Commission's Green Guides.
• Session Moderator: Justin Roth, CRS
Susan Herbert, TerraChoice
Robin Quarrier, CRS
Travis Anderton, Becton Dickinson

9:30 – 9:45 Networking Break
9:45 – 10:45 Messaging for Purchasers
Case studies of how buyers market their renewable energy purchase.
• Session Moderator: Gwynne Rogers, Natural Marketing Institute
Cassandra Jackson, The Joinery
Marty Sedler, Intel Corporation
Laura Thompson, Sappi Paper

Energy Efficiency—The Next Green Thing
Strategies for selling and marketing energy efficiency savings separate from and in addition to renewable energy.
• Session Moderator: Paul MacGregor, Nexant
• Al Forte, Anheuser-Busch/InBev
Darrell Sandlin, Nexant
Rod Schwass, Burns & McDonnell

10:45 – 11:15 Networking Break
11:15 – 12:15 Community-Based Programs
Case studies of Mayors and communities that are implementing city-wide challenges for renewable energy. What works and how RECs can play a part.
• Session Moderator: Allison Dennis, U.S. Environmental Protection Agency (EPA)
• Rick Anderson, NextEra
Joanna Colby, Green Mountain Energy Company
Peter Brandom, City of Hillsboro

Renewable Energy Markets: Interaction with Carbon Offsets
Opportunities and challenges selling carbon offsets versus RECs, and market trends for renewable-energy derived carbon offsets.
• Session Moderator: Todd Jones, CRS
Molly Peters-Stanley, Ecosystem Marketplace
Jay Carlis, Community Energy, Inc.
Justin Felt, Point Carbon/Thomson Reuters

Implications of the Interstate Commerce Clause for State RPS Laws
Presented in partnership with the RPS Collaborative
Can RPS Laws Protect In-State Renewable Energy Development?
• Session Moderator: Warren Leon, Clean Energy Group
Ed Holt, Ed Holt & Associates
Fred Zalcman, SunEdison

12:15 – 1:30 Lunch
12:15 – 3:45 RPS Collaborative Lunch and Workshop [closed]
1:30 – 2:30 College Commitments to Renewable Energy
How universities are leading the way for renewables and future generations. Case studies on campaigns targeted towards students and college campuses.
• Session Moderator: Blaine Collison, U.S. EPA
Laurence Blake, Southern Oregon University
Scott Morgan, Evergreen State University
Anthony Amato, Eastern Research Group, Inc.

Fundamentals of Markets and Trading
An overview of REC markets, trading, contracts, and legal issues.
• Session Moderator: Ken Nelson, Element Markets, LLC
Katie Barrett, Community Energy, Inc.
• Jeremy Weinstein, Law Offices of Jeremy Weinstein, P.C.

2:30 – 2:45 Networking Break
2:45 – 3:45 Climate Policy Update: Federal, Regional and State
An overview of the latest on federal, regional and state greenhouse gas cap-and-trade legislation, including the Western Climate Initiative and California.
• Session Moderator: Chris Busch, CRS
Jeff Deyette, Union of Concerned Scientists
Bill Drumheller, Oregon Department of Energy
• Rob Harmon, Bonneville Environmental Foundation
3:45 – 4:15 Networking Break
4:15 – 5:15 New Utility Products
Case studies on carbon products and other new offerings from electric and gas utilities.
• Session Moderator: Molly Hoyt, Pacific Gas and Electric
Alden Hathaway, Sterling Planet
Brian Harney, Northwest Natural
Christine Smith, Duke Energy

New Finance Models
An overview of conventional financing strategies for renewable energy, as well as an inside look at newer finance models, such as Property Assessed Clean Energy (PACE) bonds and feed-in tariffs (FITs).
• Session Moderator: Sheldon Zakreski, The Climate Trust
Claire Kreycik, National Renewable Energy Laboratory
Justin Segall, Renewable Choice Energy
Kevin Prince, SunPower Corporation

6:00 – 9:30 EarthEra Presents: A Night at the Museum [offsite reception]
Join us for a reception at the Oregon Museum of Science and Industry (OMSI), sponsored by our host sponsor, EarthEra. [directions]

  FRIDAY - October 22, 2010
7:30 am–8:30 am Breakfast
8:30 – 9:30 Assessing Your GHG Footprint and Identifying Solutions
Presented in partnership with ACCO
Case studies and policies about how renewable energy and RECs are treated in GHG Inventory Systems. How to leverage GHG accounting requirements for REC sales.
• Session Moderator: Matt Clouse, U.S. EPA
Laura Lambert, Weaver LLP
John Sottong, U.S. EPA Climate Leaders
Tauna Szymanski, Hunton & Williams

Integrating Renewable Energy Into the Grid
Presented in partnership with the RPS Collaborative
Grid and integration impacts of increasing RPS requirements and voluntary market growth.
• Session Moderator: Michael Li, U.S. DOE Office of Electricity
Sydney Berwager, Bonneville Power Authority
Ken Dragoon, Renewable Northwest Project
Timothy Burdis, PJM Interconnection

Scaling Up Solar
Case studies on aggregation and solar communities, and a look at next generation procurement models.
• Session Moderator: Blaine Collison, U.S. EPA
Leslie Moynihan, Seattle City Light
Ben Foster, Optony Inc.
Jim Pierobon, Pierobon & Partners LLC.

9:30 – 10:00 Networking Break
10:00 – 10:45 Messaging for Utilities
Case studies on successful messaging for utilities with green-pricing programs.
• Session Moderator: Joanna Colby, Green Mountain Energy Company
Elisabeth Thomson, Dominion Virginia Power
Robert Heinrich, Data Marketing, Inc.

Voluntary and Compliance Renewable Energy Markets
An overview of market trends, drivers, barriers, and impacts. Case studies on sourcing and supply as well as wholesale and broker issues. Legal and contract issues comparing voluntary and compliance requirements.
• Session Moderator: Jeremy Weinstein, Law Offices of Jeremy Weinstein, P.C.
Shay Ohrel, Green Mountain Energy Company
Jim Pierobon, Pierobon & Partners LLC

10:45 – 11:00 Networking Break
11:00 – 12:00 Market Growth Opportunities
Tapping into new avenues for renewable energy sales, including LEED requirements and GHG disclosure requirements for federal agencies.
• Session Moderator: Robert Maddox, Sterling Planet
Jenny Sumner, NREL
Kevin Prince, SunPower Corporation
12:00 – 1:00 Post-Conference: Executive Session Lunch [closed]
1:00 – 4:00 Post-Conference: Executive Session [closed]
11:00am – 5:30 pm Post-Conference: Wine, Wind, and the Solar Highway [offsite]
Half-day wine-tasting tour includes visiting and tastings at three local wineries, a gourmet box lunch, a visit to the Solar Highway, and a ride on the 100% biodiesel ecoShuttle.
Agenda and panel lineup is subject to change.