Agenda & Presentations
Tuesday, December 2nd, 2014
|1:00 p.m. - 3:00 p.m
2:00 p.m. - 4:00 p.m
|SACRAMENTO MUNICIPAL UTILITY DISTRICT (BUSES DEPART FROM HYATT LOBBY)
SMUD Campus TourArrive in Sacramento early for this unique opportunity to tour the Sacramento Municipal Utility District's local campus. Tour highlights include seeing some of the latest electric vehicles at their fast-charge station, and getting your hands on interactive exhibits at SMUD's Energy and Technology Center. Click here for more information.
Tours are included in the cost of registration, subject to availability.
|5:00 p.m. - 9:00 p.m.||MEETING CONCIERGE DESK (EAST END OF MAIN LOBBY)
|7:00 p.m. – 9:00 p.m.||CAPITOL VIEW ROOM, 15th FLOOR
Opening Night Reception: Sponsored By
We're kicking off the conference with a reception in the breathtaking Capitol View Room, located on the 15th floor of the hotel overlooking downtown Sacramento. Stop by to network with fellow conference attendees before the action begins!
Wednesday, December 3rd, 2014
|7:30 a.m.||REGENCY FOYER SOUTH-WINDOWS
|8:00 a.m. – 9:15 a.m.||REGENCY F
Pre-Conference Workshop: Voluntary Renewable Energy Markets 101An introduction to renewable energy, renewable energy certificates (RECs), and creating credible markets. Perfect for newcomers to the industry or participants that are looking to stay up-to-date. Please note that separate registration is required. Breakfast will be included during the session.
James Critchfield, U.S. Environmental Protection Agency (EPA)
Jenny Heeter, National Renewable Energy Laboratory (NREL)
Alex Pennock, Center for Resource Solutions (CRS)
|8:30 a.m. – 9:30 a.m.||REGENCY CORRIDOR|
Continental Breakfast and Tradeshow
|9:30 a.m. – 10:40 a.m.||NEXTERA ENERGY RESOURCES BALLROOM (REGENCY ABC)
Opening SessionWelcome to Renewable Energy Markets 2014
Jennifer Martin, Excutive Director, CRS
Ed Hamzawi, Manager of Customer Solutions, SMUD
Appointed by Governor Jerry Brown in February 2013, Commissioner Hochschild fills the environmental protection position on the five-member CEC. Hochschild first got involved in the solar energy field in 2001 in San Francisco as a Special Assistant to Mayor Willie Brown where he launched a citywide $100 million initiative to put solar panels on public buildings. He went on to co-found the Vote Solar Initiative, a 60,000-member advocacy organization promoting solar policies at the local, state and federal level. Hochschild has been recognized for his work to advance clean energy by numerous awards.
Power TableTop executives and major players discuss the landscape for renewable energy markets, organizational sustainability goals, and market growth opportunities.
Karl Rábago, Pace Energy and Climate Center (Moderator)
Jared Blumenfeld, EPA Region 9 (Pacific Southwest)
Erin Decker, Salesforce
Ed Hamzawi, SMUD
Blair Swezey, SunPower
|10:40 a.m. – 11:00 a.m.||REGENCY CORRIDOR
Networking Break: Sponsored by Washington Gas Energy Services (WGES)
|11:00 a.m. – 12:00 p.m.||SMUD SALON (REGENCY D)
Competition and Transformation in the Electric Utility SectorCommunity Choice Aggregation (CCA), also known as municipal aggregation, and deregulated electricity markets are changing the utility landscape. How can you differentiate your product offerings? Price versus quality, local community considerations, and barriers and opportunities. How can you be successful in highly competitive electricity markets?
Alex Pennock, CRS (Moderator)
Shawn Marshall, Local Energy Aggregation Network (LEAN) Energy U.S.
Frank Orcel, Constellation Energy
Doug Semmes, Green Mountain Energy
View the full panel's presentation here
Municipal PurchasingJoin our diverse panel of municipal leaders to discuss experiences and successful tactics for purchasing, communication and promoting renewable energy in their communities.
Bob Maddox, Sterling Planet (Moderator)
Amanda Byrne, Philadelphia Water Department
Eric Swanson, City of Medford, OR
Marlene Witt, City of Oak Ridge, TN
Simple and Impactful Renewable Energy ProcurementJoin our panel of experts to discuss ways to streamline contracts, incentives, marketing and permitting processes to keep current participants in the market and encourage hesitant ones.
Orrin Cook, CRS (Moderator)
Bryn Baker, World Wildlife Fund
Hervé Touati, Rocky Mountain Institute
|12:00 p.m – 1:30 p.m.||NEXTERA ENERGY RESOURCES BALLROOM (REGENCY ABC)|
Green Power Leadership Awards LuncheonAn awards celebration to honor leading green power purchasers, green power suppliers, and organizations and individuals advancing green power markets. Awards will be presented by the U.S. EPA and Center for Resource Solutions.
|1:45 p.m. – 2:45 p.m.||SMUD SALON (REGENCY D)|
RPS and EPA's 111(d) RegulationsThe EPA’s new GHG emission rule for existing sources is expected to include significant compliance flexibility for states. States and stakeholders have expressed an interest in using current RPS policies to comply. Does the EPA have legal authority to allow states to use RPS policies? How will the mechanics work? What are the opportunities (i.e. increased RPS requirements; counting RECs towards 111(d); interstate trading)? What are the pitfalls? (i.e. double counting; race to the bottom; failure to achieve incremental growth in renewables; harm to the voluntary market; communicating with regulators how RECs can fit into 111(d) compliance).
Pierre Bull, Natural Resources Defense Council (Speaker and Moderator)
David Farnsworth, Regulatory Assistance Project (RAP)
Amy Fredregill, Midwest Renewable Energy Tracking System (M-RETS)
Distributed GenerationVarying ownership/finance structures, challenges/opportunities for our compliance/tracking infrastructure, etc.
Peter Mostow, Wilson Sonsini Goodrich & Rosati (Speaker and Moderator)
Jason Prince, Karbone
Lise Trudeau, Minnesota Department of Commerce
Fundamentals of PPAs WorkshopAn introduction to PPAs for companies and institutions. How to write a PPA and manage the process for your organization.
Blaine Collison, Altenex
Kevin Rackstraw, CustomerFirst Renewables
Marty Sedler, Intel Corporation
|2:45 p.m. – 3:00 p.m.||REGENCY CORRIDOR
|3:00 p.m. – 4:00 p.m.||SMUD SALON (REGENCY D)|
Can that Duck Fly? High Penetration of RenewablesAs renewable energy becomes more prevalent, how can the electric grid become more flexible in California and the U.S.? The ability of the electric system to accommodate and integrate renewables.
Carl Linvill, RAP
Jimmy Nelson, Union of Concerned Scientists (UCS)
Innovative Solar and Renewable Energy Programs for Commercial Utility CustomersInnovative solar offerings from utilities for commercial and industrial customers. This session will cover power purchase agreements, renewable tariffs and solar shares.
Heather Mulligan, Puget Sound Energy (Speaker and Moderator)
Nathan Frost, Dominion Virginia Power
Colin Murchie, Sol Systems
Direct PurchasingLarge companies have begun to evaluate opportunities for sourcing directly from renewable energy generators with long term PPAs. This panel will provide first-hand examples from both purchasers and suppliers on the benefits and challenges of this procurement option.
Dan Kalafatas, 3Degrees (Speaker and Moderator)
Gregory Butler, BD
Steve Krebs, OwnEnergy
John O'Connor, Nebraska Public Power District
|4:00 p.m. – 4:15 p.m.||REGENCY CORRIDOR
Networking Break: Sponsored by Green-e
|4:15 p.m. – 5:15 p.m.||SMUD SALON (REGENCY D)|
Emerging and Existing Trading PlatformsReview of existing and new emerging trading platforms. How do they differ? What do they offer? Advantages and disadvantages? How can we expect this to affect market activity?
Bill Peters, Argus Media (Moderator)
Scott Hernandez, Carbon Trade Exchange
Stephen McComb, Intercontinental Exchange, Inc.
Kapil Mohindra, Skystream Markets
Innovation and Obstacles in Financing RenewablesThe tools available for financing renewable energy projects have markedly grown over the last few years. This panel will look to highlight some of the innovative methods being used today such as fund models, third-party financing and leasing, tax incentives and more. In addition, we will look at some of the common obstacles that face organizations when looking to finance new renewable projects.
Quayle Hodek, Renewable Choice Energy (Moderator)
Dermot Hikisch, Sungevity
Tom Lindberg, ECOHZ
Marketing Renewable Energy in the Digital Age: Interactive WorkshopA digital presence is a core part of any integrated marketing strategy – but what works, and what doesn’t? Engage with expert leaders and fellow attendees as you learn from real successes and failures. Come prepared to share your challenges and ask questions. Learn practical tips to update your digital marketing strategy and improve customer engagement and acquisition.
Tess O'Brien, CleanPowerPerks
Nick Schenck, Green Mountain Energy
|5:15 p.m. – 6:00 p.m.||NEXTERA ENERGY RESOURCES BALLROOM (REGENCY ABC)|
Purchaser SpotlightFeatured Speaker Joel Makower is the chairman and executive editor of GreenBiz Group Inc., creator of GreenBiz.com, and host of the annual GreenBiz and VERGE Forums. In this session, Joel will interview high-level purchasers as they share their experiences and reasons for purchasing renewable energy.
Joel Makower, GreenBiz (Moderator)
Jerry Akers, Herman Miller
Kirk Myers, REI
Hugh Reimers, Jackson Family Wines
|6:00 p.m. – 7:00 p.m.||REGENCY CORRIDOR|
Green Power Leadership Awards ReceptionCome network with fellow conference attendees while helping us to celebrate the organizations and individuals honored with the Center for Resource Solutions' Market Development Awards and the U.S. Environmental Protection Agency's Partner and Supplier Awards.
Thursday, December 4th, 2014
|7:30 a.m.||REGENCY FOYER SOUTH-WINDOWS
|7:45 a.m. - 9:00 a.m.||REGENCY CORRIDOR
|8:00 a.m. – 9:00 a.m.||REGENCY F
SMUD SALON (REGENCY D)
New Products: Green Gas, RINs, and Carbon OffsetsThis session catches us up on developments in renewable fuel markets, green gas and gas offset products, and electricity offset products. Utilities, marketers, and consultants will discuss new energy product offerings to meet changes in consumer demand, the challenges of tracking production and fuel attributes in transportation fuel and gas markets, new roles for carbon offsets in “bundled” products, and important market interactions and implications for renewable electricity markets.
Todd Jones, CRS (Moderator)
Karla Dailey, City of Palo Alto
Philip Sheehy, ICF International
Richard Walsh, Washington Gas Energy Services (WGES)
|9:00 a.m. – 10:00 a.m.||NEXTERA ENERGY RESOURCES BALLROOM (REGENCY ABC)
State of the MarketsAn inside look at the state of voluntary renewable energy markets and state renewable portfolio standards. Projections of where these markets are headed.
Rachael Terada, CRS (Speaker and Moderator)
Galen Barbose, Lawrence Berkeley National Laboratory
Jenny Heeter, NREL
|10:00 a.m. – 10:30 a.m.||REGENCY CORRIDOR
|10:30 a.m. – 11:30 a.m.||SMUD SALON (REGENCY D)|
Supply Chain Issues and OpportunitiesOrganizations are increasingly engaging with supply chain partners to promote renewable energy use and achieve shared sustainability goals. This panel will highlight the challenges and opportunities with sharing supply chain data, purchasing renewable energy in diverse markets across the globe, and balancing collaboration with competition.
Mary Sotos, World Resources Institute (WRI, Moderator)
Gil Caravantes, Commerce Printing
John DeAngelis, Steelcase Inc.
Nick Robinson, Trek Bicycle
Regional Compliance MarketsMarket sizes, volumes, liquidity, pricing, and forecasts (Mid-Atlantic, West, Midwest, etc.)
Ken Nelson, Blue Delta Energy (Speaker and Moderator)
Scott Eidson, 3Degrees
Stephanie Tsao, Argus Media
|11:30 a.m. – 11:45 a.m.||REGENCY CORRIDOR
Networking Break: Sponsored by PJM Environmental Information Services (EIS)
|11:45 a.m. – 12:45 p.m.||SMUD SALON (REGENCY D)|
Steal These Ideas: Marketing Success Stories and Best Sales PracticesThere are many ways to recruit new customers; multi-level marketing, door-to-door sales, call centers, third-party sales teams, and more. We want to hear about what sales and marketing tactics you have found to be most effective to gain more customers, and how you incorporate consumer protections. Spoiler Alert: This panel includes great ideas and strongly justified bragging.
Brigida Harrison, Sacramento Municipal Utility District (Moderator)
Jesse King, Green Mountain Energy
Alicia LaRoche, WGES
Hannah Wells, Crius Energy
Tracking Systems ForumAn interactive, issue-oriented discussion of hot topics for tracking systems. Panelists and attendees will break out into groups to discuss topics that may include imports and exports, new measurement of other attributes, the move to all-generation tracking, the impact of 111(d) on tracking systems, and more. Get your thinking caps on!
Rachael Terada, CRS (Moderator)
Andrea Coon, Western Renewable Energy Generation Information System
Amy Fredregill, M-RETS
Jaclynn Lukach, PJM EIS
|12:45 p.m – 2:15 p.m.||NEXTERA ENERGY RESOURCES BALLROOM (REGENCY ABC)|
Click here to view the video recording of Mayor Lancaster's address.
|2:15 p.m. – 3:15 p.m.||SMUD SALON (REGENCY D)|
Residential-Oriented Community SolarCommunity solar products and options have gained traction over the last few years. This panel will focus on success stories, financing issues, implementing programs in deregulated energy markets, claims, marketing, and innovations in community solar.
Adam Capage, 3Degrees (Moderator)
Jenny Heeter, NREL
Tom Hunt, Clean Energy Collective
Dawn Weisz, Marin Clean Energy
Treatment of RECs in Different Regulatory/Transaction ModelsA look at how RECs are treated in different regulatory and transaction scenarios, including EPA 111(d), Value of Solar Tariff, Community Renewables, Third Party Arrangements, and net metering. What are best practices and why?
Edward Holt, Ed Holt & Associates, Inc. (Speaker and Moderator)
Chelsea Barnes, Keyes, Fox & Wiedman LLP
Kari Smith, SunPower
View the full panel's presentation here
|3:15 p.m. – 3:30 p.m.||REGENCY CORRIDOR
|3:30 p.m. – 4:30 p.m.||SMUD SALON (REGENCY D)|
Data Driven Renewable Energy Marketing TipsData is one of the most powerful tools available to understand customer perceptions of your brand and products. Presenters will share ways to use qualitative and quantitative data to improve marketing and communications to customers. Learn how to best utilize research to improve decision making about branding and messaging for electricity sellers regarding net metering and renewable energy products.
Jessica Moore, Sterling Planet (Moderator)
Adele Bihn, Data Marketing, Inc.
Josh Halley, Portland General Electric
Fridrik Larsen, Larsen Energy Branding & University of Iceland
The Future of Renewable Portfolio Standards and RECsWhat states are watering down their requirements and what states are ratcheting them up? What strategies are being employed by ALEC and others to undercut the RPS? Are there opportunities to expand renewable mandates/goals beyond renewable portfolio standards, such as 111(d), community renewables, others? What are new rationales for or types of RPS – water, SHC, storage, EV?
Jeff Deyette, UCS (Speaker and Moderator)
Lori Bird, NREL
Dana Hall, Low Impact Hydropower Institute
Rick Umoff, Solar Energy Industries Association